My Bob Lee Tuna Wasabi Burger! Simply Delicious!
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This is one of the most yummy rice burgers I have tasted and it is HUGE! It's a real meal that's really tasty, fast and healthy too. What's inside? That's the tuna with WASABI spread all over the inside of the top side. Not too spicy, with loads of flavour from the seaweed and sesame mixed up in the rice, this is so filling that I couldn't finish the whole burger - I kept half in the fridge for lunch the next day.
So what is the secret? Why does the rice burger not fall apart? The founder, Bob Lee was in Singapore for the launch of the Takashimaya Food Fair in July 2015, and Bob Lee is really passionate about his rice burger - he calls it "The Best Rice Burger in the world!". What's more, he is the brains and brawn behind the entire franchise, with outlets in Korea and outlets soon to be opened by his Malaysian master franchisee in Malaysia. |
So who's Bob Lee and why are his rice burgers so amazingly delicious?
Bob Lee and his delicious, healthy blend of rice for his rice burger. Created and formulated by Bob Lee himself, you can be sure that the rice is as Korean as it can be!
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Bob Lee Rice Burger's Bob Lee! That's his real name and he's the President, CEO, Inventor of the company!
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Apparently, the franchise fee for the Bob Lee franchise is only USD12,000, and the space needed to operate a Bob Lee burger is just 30 Sqm! All you need is space for the huge rice cooker, the rice moulding machine, preparation area and containers for the fillings.
The rice burger making machine takes up approximately the space taken up a sheet of A4 paper! It's so easy to use, an auntie was making the burger "buns".
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All the delicious fillings! I'm going back there to try all the different fillings. The food fair is on till the 19th of July 2015!
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There are 5 burgers to choose from at the fair, knock yourselves out!
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High quality rice from Korean is the main ingredient of this burger, and it is a mixture of short grain rice and short grain glutinous rice. A seaweed mix is then added into the piping hot rice, increasing the "stickiness" of the rice mixture so it would not fall apart while you are eating the rice burger. This is pretty unique to Bob Lee Rice Burgers, the ability to not disintegrate from start to finish!
The different fillings that you can choose are also very Korean, they even have a Kimchi and a Bimbimbap burger. Available till only the 19th of July 2015 at the Takashimaya food fair, do hurry to take a taste before they go back to Korea! 
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Beautifully packed, Bob Lee created a method of wrapping the rice burger so that you can eat it easily with no mess! Check out his fold, flip and stick method!
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If you are interested to take up the franchise and bring this to Singapore, you can check out the following!
Singapore Office ATZ International Pte Ltd Blk 211, Henderson Road #04-04 Singapore 159552 Tel: +65 63762878 Mobile: +65 91052801 www.bobleeburger.co.kr |
Hahn Lee, Singapore Office, Director of ATZ International. He's Korean but speaks English and has lived in Singapore for many years, so he's very localised.
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